According to the Marketing Advisory Network study, the majority of respondents (78 percent) have said something positive about their employer to someone else directly. Conversely, only 24 percent have said something negative to someone else directly. However, only 27 percent have posted a positive comment or review online about their employer.
So how do you engineer social employee advocacy?
We discovered the following factors that impact the frequency of an individual’s advocacy. A clear roadmap for success emerged.
A Passionate Workforce Drives Advocacy
Do you want your employees to advocate for your organization? Then first they need to clearly understand, and feel passionate about the values and vision of the company. Without a clear understanding of what the company stands for and the desired business objectives, employee advocacy is difficult to achieve.
# Moblie # Work # Marketing
15 May, 2018