What drives your brand? A website is a great starting point, and if you’re on social media, that's even better. Perhaps you’re running online and offline campaigns on a regular basis, to drive sales, traffic, or maybe better visibility and a more positive perception of your brand. What about your employees?
While often overlooked as “the people who work for the company,” employees are the most significant marketing asset that a brand can have. Employees can be a brand’s most prominent advocates, yet they’re often an untapped territory. Here’s where employee advocacy comes into play.
“Employee advocacy” is a term used to describe the exposure that employees generate for brands using their online assets. While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.
While I’ve already mentioned that your employees can be your best and biggest asset, several reasons justify this. Some of your employees might hold more online reach and influence than your CEO – perhaps even more than your own brand! However, regardless of their influence or reach, your employees can all help you achieve your brand goals and KPIs.
The reach of your employees combined can easily span beyond your brand reach, and beyond the platforms you’re currently on. While you’re focusing your efforts on Facebook and Twitter, your employees might already have a presence on other social networks you haven’t explored yet, like Reddit, Tumblr, Path… the list goes on.# Moblie # Work # Marketing
15 May, 2018